One of the many things I like about YouTube is its so-called infinite playlist, which really isn't infinite. Still, it's a cool feature. However, I am worried that my YouTube usage is feeding a monster, a monster called Alphabet. I don't want to be contributing to the end of the world or democracy or even privacy for that matter. Nevertheless, there's a lack of real choice when it comes to consumption these days, especially in the digital realm. I might have to write a lengthier blog post about this soonish.