Bringing Back Blogs in an Era of Social Media

Are blogs a stabler and more effective way to engage an author's audience than social media platforms?

a month ago

Latest Post Blogging: A Look at the Form by G. Michael Rapp public

Below, I have a short posting exploring the value of blog in an era of social media platforms. This is part of my COM-510 coursework that I hope to share with all of you, as I explore the topic in-depth.

Questions: Are blogs a stabler and more effective way to engage an author's audience than social media platforms? In other words, do blogs offer a stable way to ensure that communities aren't erased through the arbitrary enforcement of so-called community guidelines/rules found on platforms like Facebook, Twitter, Instagram, etc.? How do blogs encourage and maintain ownership for those creating content for their followers?

Research: There is considerable research on the instability found within social media communities (Fuchs, 2014a; Fuchs, 2014b; Hindman, 2008). Moreover, the issues of ownership, censorship, and pay-to-play models are all well-researched when it comes to social media. The blog as a form of communication has been around since the advent of the Internet, and there is considerable research, especially among writers, writers' organizations, and scholars that explore the stability (and sometimes instability) facing blogging, blog communities, etc.

Building My Brand: One of the many things that I wish to do is help up and coming writers find their tools for engaging their communities. They should not rely on social media platforms. These platforms are not owned and operated by the author in question, making them incredibly difficult to keep safe from censorship, downtime, etc. Blogs, as I have found through experience and research, are stable and often easier to ensure they don't disappear from history. Websites like, which has the Wayback Machine, offers snapshots of Websites all across the Web, meaning they are more likely to keep those Websites safe. Proprietary platforms have their own backup systems, and they are less likely to be backed up by (say) the Wayback Machine, because administrative credentials would be needed to access all portions of the Website in question.


Fuchs, C. (2014a). Social Media and the Public Sphere. TripleC (Cognition, Communication, Co-Operation): Open Access Journal for a Global Sustainable Information Society, 12(1), 57–101.

Fuchs, C. (2014b). Digital prosumption labour on social media in the context of the capitalist regime of time. Time & Society, 23(1), 97–123.

Hindman, M. (2008). The Myth of Digital Democracy. [electronic resource] (1st edition). Princeton University Press.

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G. Michael Rapp

Published a month ago


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